Set your budget
How much should you spend? The old "three months’ salary" advice may be a useful starting point, but it’s not a hard-and-fast rule. You can spend less and still find a terrific ring, or you can spend more and splurge on size or quality. The only "correct" amount to spend is the amount that fits your budget. With our enormous inventory, Amazon can help you find a beautiful ring at any price point. Shop pre-set engagement rings.
Know her style
The best way to find out what she likes is to ask her. Better yet, look at rings together. If you want the ring to be a total surprise, though, you’ll need to do a little sleuthing. Pay close attention to her style. Check out the jewelry she wears. Is it traditional? Romantic? Modern? Practical? Does she like showier pieces, or more subtle styles? What color of metal does she usually wear—white or yellow?
Don’t be afraid to enlist her friends and relatives to help. Ask her mom, her sister, or her best friend for advice (but first, make sure they can keep a secret).
Choose the setting
The diamond you choose will be mounted in a ring, which is called the setting. That setting can be simple, or elaborate. It can hold the diamond flush with the band, or raise it high above it. It can highlight the diamond in a simple way, or it can shimmer with accent stones or fancy metalwork. Again, knowing her style will help you choose the right setting. Looking for something tried-and-true? Some of the most popular and classic diamond settings are the solitaire, the cathedral, the three-stone, and the channel setting.
Consider her hand size when you choose the setting. A broader band will balance long, slender fingers, while something more petite will complement a smaller hand. For a flattering result, look for a diamond and setting that are proportionate to her ring size.
When you choose the setting, you’ll also need to choose the metal: White gold or yellow? Fourteen karat? Eighteen karat? Or platinum? See our Precious Metals Guide for help.
Choose a diamond shape
We're talking overall geometry of the diamond here. By far, the most preferred diamond shape is round-brilliant. With its 360 degree symmetry, it gives off the most sparkle. Princess shapes are the second most popular choice, with their clean square lines, modern look, and beautiful sparkle. Other choices include the regal-looking marquise (which has the advantage of lengthening the finger), the classic emerald cut, and the radiant cut (a blend of emerald and round-brilliant). The oval diamond is an elongated variation of the popular round brilliant, while the asscher diamond resembles an emerald cut, but with a squared shape and unique blocked corners. Other fancy shapes, such as pear, heart, and cushion, round out the list of possibilities.
Choose your diamond, using the four Cs
Carat, Cut, Color, and Clarity. These are the factors that determine the value of a diamond. See our Diamond Cheat Sheet for a crash course in what they mean and why they matter.
Determine her ring size
You can start by just asking her. If she doesn’t know, download and print Amazon’s ring size chart, and use that to find out.
Keeping the ring a secret? Then you’ll have to get crafty. Secretly "borrow" one of her rings (making sure it’s one that fits the intended finger) and compare it to the size chart, or you can have a jeweler size it. Slip it back before she notices!
If you can’t sneak her ring away, try this: slip it on your own finger, as far down as it will comfortably go, and mark the line with a pen. A jeweler can then use that mark to measure and determine her ring size.
When in doubt, err on the slightly bigger side. It’s easier to have a ring sized down than up.
Order your ring
Our job is to make this part easy for you—because really, who needs the added stress? We’ll put your mind at ease with over-the-phone help whenever you need it, plus on-time shipping, secure delivery, and a 100% satisfaction guarantee. Your ring will arrive in a luxury wood box, accompanied by a diamond grading certificate. So when it comes time to propose, you’re good to go.
Be sure to allow yourself plenty of time—ideally at least a couple of months—to make your purchase. That gives you time to learn about diamond engagement rings, consider your choices, and make an informed decision. That said, if you happen to be one of those last-minute guys, we can expedite the delivery—putting that ring in your hands within a week if need be. Shop pre-set engagement rings.
Why buy a ring from Amazon?
You could buy your diamond engagement ring from a conventional brick-and-mortar jewelry store, but we think you should buy it online from Amazon. Why?
First, you’ll save money. Because of our lower overhead (we don’t need fancy display cases and velvet-cushioned seating), we can sell you the same ring you’d buy at a conventional jeweler, for about a third less than their price.
Second, we’ve got no commissions to make, so we won’t pressure you into a decision; instead, we’ll teach and guide you, and let you choose at your leisure
Third, because all of our diamonds are graded by highly trained gemologists and come with a certificate, you can be confident your diamond measures up to its stated quality. And because our diamonds are certified conflict-free in accordance with the Kimberly Process, you can buy with a clear conscience.
Finally, when you buy from Amazon, a name you’ve come to trust for other online purchases, you know you’re getting our 100% satisfaction guarantee.
Still having doubts? Give us a call at 1-866-423-5356 . If you’re ready to begin your engagement ring search, let’s get started.
More Questions?
Our diamond experts are on call Monday through Friday from 10 a.m. to 7 p.m. Central time. Call them toll-free at 1-866-423-5356 .
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